Jamming with Social Media: How Cognitive Structuring of Organizing Vision Facets Affects IT Innovation Diffusion

We conducted our study in two stages. In Stage I, aimed at discovering organizational actors’ meanings of social media, we focused on category emergence. In Stage II, aimed at developing causal insights around those meanings, we focused on relationships among categories surfaced at Stage I. In Table A1, we map our methods to the methodologies specified by the two main grounded theory proponents: Strauss and Corbin (2007) and Glaser (1992).